Five doors. Seven seats. Anywhere in the UK.

The Defender 110 is the version people choose when the journey itself has a purpose. Not the drive to the venue — the drive to somewhere genuinely worth going. Scotland in October. The Brecon Beacons on a long weekend. The North York Moors with four people and a boot full of kit. The new Defender 110 handles all of it without asking you to compromise anywhere along the way.

For self-drive 4×4 hire in London, the 110 is the practical choice done properly. It is not trying to be a performance car or an executive saloon. It is a five-door, modern, well-specced vehicle that will carry your group comfortably, fit everything you are bringing, and deal with whatever the UK’s roads and weather decide to do that week.

See the full range of 4×4 car hire options in the UK alongside the Defender 110.

The 110 bodystyle — why it matters for group and family hire

The choice of 110 over 90 is fundamentally about space and practicality. The 110-inch wheelbase gives you a proper five-door layout with genuine room for five adults and their luggage, or the option of a seven-seat configuration depending on the specification. That rear cabin is not an afterthought — people actually fit in it comfortably, which matters more than it sounds on longer trips across the UK.

The boot is genuinely useful too. Roof boxes, bikes on the tow bar, surfboards, fishing gear, camping kit — the 110 accommodates the kind of trip where you actually need space rather than just room for a weekend bag.

This is the version that makes sense when the hire is for a group rather than an individual, or when the destination requires bringing things with you. If you are travelling solo or as a couple and performance is the priority, the Defender 110 V8 takes the same platform in a very different direction.

Where people take the Defender 110 on self-drive hire

The bookings we see for the 110 tend to share a common thread — they involve getting somewhere in the UK that has a bit of distance or terrain to it, and doing it without stress.

Long weekends in the Lake District, the Scottish Highlands, or Snowdonia are a natural fit. The Defender handles the approach roads and car parks that make other vehicles nervous, and the elevated driving position makes the scenery better throughout. Groups of friends heading to a shoot, a fishing estate, or a countryside activity tend to arrive in one — it sits right at those venues in a way that a Range Rover or a sports car does not always manage.

City-to-country drives are particularly well suited. London to Cornwall, London to the Peak District — the Defender 110 is comfortable on motorways and genuinely capable when the tarmac ends. That versatility across the whole journey is something few other hire vehicles deliver.

For families specifically, the combination of space, safety technology, and all-weather capability makes it one of the most practical premium car rentals available in London. Browse the 4×4 hire fleet if you are comparing options for a family or group trip

Inside the new Defender 110 — what the modern version actually offers

The new generation Defender is a fundamentally different vehicle to its predecessors. Land Rover rebuilt it from scratch on a new platform with modern safety systems, a refined interior, and technology that puts it level with any contemporary luxury SUV hire option.

Standard features include a touchscreen infotainment system with smartphone integration, heated front seats, climate control, and Land Rover’s terrain response system which manages the four-wheel drive setup across different surfaces automatically. The suspension is tuned for comfort on road while retaining genuine off-road articulation when needed — it does not feel agricultural on a motorway, which earlier Defenders very much did.

The driving position is high and commanding, the visibility is exceptional, and the cabin is noticeably quieter than the vehicle’s rugged appearance suggests. Diesel engine options provide strong real-world range, which matters on longer UK trips.

Hire requirements and booking the Defender 110 in London

To self-drive hire the Land Rover Defender 110 with Starr Luxury Cars you will need a full UK or EU driving licence held for a minimum of two years, be aged 25 or over, and have a clean driving record. A refundable security deposit is taken at collection.

Hire is available from a single day upwards with weekly rates for longer trips. We can deliver the vehicle to you across London — hotel, home, or office — for an additional fee, which works well for groups coordinating a departure from a central London location.

We check competitor prices daily and guarantee the lowest rate on Defender 110 hire in the UK. If you find it cheaper elsewhere and we cannot match it, we will give you 10% off your next booking.

Call us on +44 203 600 1631, email sales@starrluxurycars.com, or use our contact page.