Ferrari Hire Cost in London: What to Expect
Hiring a Ferrari in London is more than just renting a supercar – it’s tapping into a lifestyle.
With its unmistakable silhouette, roaring engine, and badge synonymous with power and prestige, a Ferrari offers an unmatched driving experience. But if you’re considering renting one in the capital, there’s a question that naturally arises: how much does it cost to hire a Ferrari in London? The answer isn’t a flat figure – it depends on the model, duration, season, and your exact preferences. Let’s break down what you can realistically expect.
Ferrari hire prices in London generally start around £950 per day for entry-level models
But that figure can increase rapidly depending on the exact specifications and requirements. The cost can also vary dramatically based on whether you’re opting for self-drive or chauffeur service. And if you’re hiring for special events like weddings, photoshoots, or corporate experiences, those use-cases can also carry slightly adjusted pricing based on logistics and time.
To get the clearest idea of pricing, you need to consider the model you’re hiring. Ferrari offers a range of vehicles, from the sleek Roma to the aggressive 488 Pista or the ultra-rare SF90 Stradale. Each model carries different performance specs, prestige value, and of course, a different price tag when it comes to rental.
hiring a Ferrari Portofino in London typically starts from £950 to £1,200 per day
Depending on the time of year and the length of hire. The Portofino is a GT with the added thrill of an open-top experience, making it ideal for scenic drives out to the countryside or weekend getaways. A step up from this would be something like the Ferrari F8 Tributo, where pricing may hover between £1,500 and £2,000 daily.
Then there are the flagship models like the Ferrari 812 Superfast or SF90 Stradale, where daily hire costs can exceed £2,500. These machines offer cutting-edge performance and are often reserved for clients who are looking for an absolutely elite experience – the kind that turns heads everywhere from Mayfair to Knightsbridge. These high-end Ferraris are also subject to stricter insurance requirements and often come with larger security deposits, sometimes up to £10,000, fully refundable upon return.
Speaking of insurance, this is one of the hidden costs many clients overlook when budgeting for a Ferrari hire. Because of the value of these cars and the risk profile they carry, insurance premiums are higher than average. Many luxury car hire firms, including Starr Luxury Cars, will include a comprehensive insurance package in your quote, but it’s common to see excess charges of £5,000 or more. You may have the option to reduce that with an additional waiver fee, much like with standard car hire – it’s worth exploring if you’re planning on driving the car yourself.
Another element that impacts the cost is mileage limits. A standard daily hire package often includes around 100 miles per day, but if you’re planning a long journey – say a trip to the Cotswolds or out to the coast – you’ll likely incur an extra charge. Excess mileage fees typically range from £5 to £10 per mile, depending on the vehicle, and it can add up fast. That’s why it’s smart to discuss your full itinerary in advance to get a custom package that includes everything you need.
self-drive is the popular choice for most thrill-seekers
There’s also a growing demand for chauffeured Ferrari experiences.
These are especially popular for high-profile events, VIP pick-ups, or clients who want the Ferrari presence without the driving responsibility. Chauffeured experiences usually come with a professional driver who is trained in handling high-performance vehicles and maintaining the client’s comfort and privacy. Chauffeured Ferrari hire in London can cost between £1,800 to £3,500 for the day, depending on the model and event duration.
If you’re hiring for a special occasion – perhaps a wedding, a luxury gift, or even a film production – you can expect pricing to reflect the bespoke nature of the service. Weekend rates, peak summer months, and holidays often see a spike in demand and corresponding increase in hire costs. As a general rule, booking early secures the best rates and the widest selection of available cars.
Now let’s talk about deposits and documentation. When hiring a Ferrari in London, you’ll need a valid driver’s license, proof of address, and typically be over 28 years old (age requirements may vary depending on the model). The security deposit is a significant cost upfront – usually held on your credit card or bank transfer and returned in full if the vehicle is brought back in the same condition. Most providers, like Starr Luxury Cars, make this process transparent and seamless to avoid surprises.
In terms of customer experience, a top-tier provider isn’t just handing over the keys. Expect a white-glove service, with delivery to your location, full orientation on the car’s controls and performance features, and 24/7 support throughout your hire. This is especially important when dealing with a high-performance machine like a Ferrari, where understanding the car’s systems enhances both enjoyment and safety.
multi-day packages or long-term hire options
Which can significantly reduce the daily rate. For instance, hiring a Ferrari for an entire week may come with a 10-20% discount compared to daily pricing. If you’re planning a driving holiday or need a longer-term statement car while visiting London, this route is often more economical and comes with more flexible terms.
But here’s the bottom line: a Ferrari isn’t just a car – it’s an event in itself. Whether you’re hiring one for business or pleasure, the impression it leaves is unforgettable. And in a city like London, with its mix of heritage and high-end living, the Ferrari feels right at home — whether you’re pulling up to The Dorchester or cruising down Park Lane.
So, is it worth it? If you’re asking that question, you probably already know the answer
For those few days, you’re not just renting a car – you’re stepping into a world of Italian engineering, performance artistry, and pure automotive emotion. It’s about how it sounds when you press the throttle, how it hugs the corners in Hyde Park, how people turn their heads when you glide past. That, you can’t put a price on – but if you could, you’d know it’s worth every penny.
To learn more about Ferrari hire in London or to receive a tailored quote, reach out via the Starr Luxury Cars contact page or email the team directly at sales@starrluxurycars.com. Their team will walk you through the models available, pricing tiers, and the fine details that ensure your experience is nothing short of exceptional. Whether it’s a one-day thrill or a weekend escape, London is better when seen from behind the wheel of a Ferrari.
